Ven News

TV commercial has the biggest impact on society. That is because television"s basic function is to entertain and influence people"s behavior and attitude. The features of advertised product can be faithfully conveyed through the connection of verbal and nonverbal communication, images, movement and sound. They "attack" the viewer"s senses of sight and hearing. That is why TV commercials have a great power of expression and persuasion. Television is a medium that can carry a message to a very wide audience over a short period of time. We cannot forget that TV commercials often use premium rate phone numbers, earning more money as you call right when an ad is on air. As a result, it has the great power of modifying the rate of demand via creating the need of the purchase of a given product. Radio adverts differ from the mentioned above, mainly because focuses only on words and music. That results with activation of only one sense- hearing. Radio commercials are quite easy and cheap to produce and emit. One fact is very important- radio programs are often listened only as a background, while people are involved in other activities. Here the introduction of premium rate phone numbers is not so effective, but customers can call after the radio advert and the income is immediate. As different channels and auditions have different listeners, the selectivity factor is preserved. Radio advertising does not lack disadvantages- the broadcast is usually unpredictable, short and listened without any special interest. That is why radio is considered as a helpful, extra channel for an advertising campaign.